Is Google Plus will be beneficial as Facebook and Twitter for Brands and Businesses?

Facebook and Twitter are the dominant social media networks for Brands and Businesses. Now with the intervention of Google Plus, will it affect the other social media networks? Google had already covers vast networks in Business and Brands. We would think that, Google Plus will be beneficial as Facebook and Twitter for Brands and Businesses. The initial adoption of Google Plus for Brands and Businesses might be slow but later on, it will surely catch up with Facebook and Twitter. Google Plus invents the features of circles. The Google Plus user’s add any number of circles; add users to specific circle and share anything within that specific circle. Google Plus does not have this “Fans” or “Followers” concept. Google Plus users have facility to add any users to their circles and follow their public shares. Google Plus asks the businesses and brands to keep their Google Plus ambitious on hold.